Fundraising is a wonderful way to work together with people in your community, and connect them with a cause they feel passionate about. Reaching people on a greater scale means more funds for your charity, improvements for specific programs, and an increase in employee morale. So, how can nonprofit organizations refine their fundraising techniques and connect with their audiences in a more effective manner?
In the past few decades, technology has reached new heights, and its presence continues to significantly influence our daily lives. In this article, experts in this field have put together a list of trends that’ve proven to be helpful in improving communications with donors, telling better stories, and interacting with your audience in real time.
1. Crowd funding is dependent on the development of high quality videos that are able to communicate vivid and compelling stories. Despite the expenses associated with a good quality video, film is a medium that has proven to be beneficial time and time again. It’s easily shared among people, and it has the ability to include many elements while presenting a touching story. Vipin Shri considers videos to be “easily digested and shareable content, while adding a certain level of palpability between the donors and the cause.”
2. Blogging and social media engagement have become powerful media marketing tools, that are used by countless of companies and people in order to promote products and connect with followers. As a non expensive marketing platform, blogging is great for non profit organizations that are looking to increase their donor base, while staying within their limited budgets. Social media platforms like Facebook, Twitter and Instagram are perfect for continually engaging with donors and updating information in real time. These mediums are also great for feedback and open discussions.
3. Experts believe that receiving feedback is a crucial step in understanding your donors, as well as start conversations with people who browse your website. These discussions are great for understanding donor experiences and answering questions in real time. Its important to remember that anyone visiting a website could be a potential donor, and they need to need to be engaged with messages that are relevant to their interests and searches.
These are just a few simple tips that can be easily integrated in any organizations marketing portfolio. For a more in depth discussion please visit: http://findaccountingsoftware.com/expert-advice/13-expert-ideas-on-using-technology-to-improve-fundraising/